INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is vital to everything that you are
planning to do for your business. But the catch for most people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you have to
understand each one of recent updates in order to be readied for the future,
and the new changes in Pidgeon herald some interesting news for local
Shepparton businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it
has actually made a several rather subtle changes that is essential to get your
head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then appeared and started attacking all the dodgy
sites that are using underhanded techniques or seeking to buy links-- it pushed
again towards websites must 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all look to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has fixed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
Shepparton business, has been around for decades, and is aiming to increase
their INTERNET MARKETING. The other is a new franchise store from a company
that has 100s of outlets around the country.
Historically, the smaller local Shepparton
store would be struggling with INTERNET MARKETING because they would need to
match the budget of the larger company. This meant that many local business
were just quitting on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Shepparton, is now more likely to rank a local Shepparton
business as a high result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand so that you can get the best away from your
business!
If you intend to push your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend looking
into Internet Marketing Experts Shepparton, call 1300 595 013 or visit at
www.internetmarketingexpertsShepparton.com.au
