Digital SEO Marketing Shepparton is not
as simple as creating a website there are of countless different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I choose to share with you a few lessons that I have learnt
about Facebook Ads. Why Facebook ads? Because Social media is important to Digital
SEO Marketing, and because there are many facts about Facebook Ads that I
wished I knew when I initially began investing with them.
Lesson # 1-- Mobile platforms are key.
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, many of Facebook users are young, and younger clients pretty much only
use mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend upon your
audience, but regardless of whether you are aiming at an older demographic,
most will still have mobile devices capable of using Facebook, so don't
overlook this possibility.
What this means is just because you may be
on a laptop when you produce and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means make
sure you look to make sure the ad works for mobile in the preview, and you
explore the amount of ads you want aimed completely to 'mobile.
Lesson # 2-- Image v Text.
This is one thing that I really had to
remember when first starting off. Facebook Ads must contain no more than 20 %
text, it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you will need to ensure that you have a nice image
in your ad and your font isn't too large.
Something that I have the tendency to use
is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication
of how much text you are making use of in the ad.
So be confident to keep this in mind and
your ads will have more success, and less automatic turndown by Facebook.
Lesson # 3-- Location, Location, location--
Don't waste your money.
If you have made a Facebook ad before you
would know that you will need to select a location. So if you are a local
Shepparton Business then you will want to set the location to Shepparton. It
just makes good sense, right?
But what many individuals overlook is that
they choose by default the option for "Everyone in this Location".
So I would like to point out to you what
that actually means.-- 'everyone in this location' means every single person in
whose Facebook says that they are in Shepparton will be possibly targeted by
your ad. This is pretty specific, but still broad enough to where you may be
wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who reside in Shepparton, or even just people visiting.
So depending on your business enterprise,
you may prefer to be targeting people that are visiting or even on holiday in
Shepparton. By selecting the option for this you can make sure you are reaching
the specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting some
of your ad's reach on people that are just visiting.
So do not forget this option exists, and
have a think about what options are likely to benefit your business.
I hope these few approaches and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing initiatives in Shepparton.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Shepparton
on 1300 595 013 or visit,.internetmarketingexpertsShepparton.com.au.
