Digital SEO Marketing is a difficult and
complicated area, and one of the ways that helps make it even tougher is the
way that Google is making it harder to find information. I am not commonly one
to complain about the way that Google develops-- mostly they are moving to help
make the SEO 'game' a more trustworthy a value driven market, but some things
are still annoying. So what am I grumbling about here? Well let me try and
clarify it this way.
Irrespective of how you plan to design your
keyword investigation, everything starts with a specific core concept, one that
you ought to develop by scanning your metrics and Google Analytics.
The idea is that from this core idea and
keyword, you then forge a seed list of terms, expanding through interrelated
terms and synonyms of your base concept. The expansion of terms will then begin
to be tailored towards SEO ideas, content marketing, internet marketing and
other factors to consider.
At one point, Google was content to make
all of its searcher keyword data available completely free to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now performs.
Google has opted though that they are going
to lessen the access to the data created by specific searchers. This features
those who are logged into a Google account such as Gmail and Google+, along
with anyone using recent updates of Mozilla Firefox. The secure searchers are
shown in the search result site's domain including 'https' rather than 'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this affects an ever increasing amount of data, being
upwards of 80 %. This indicates that the days of basic and free access to
marketing reports through Google Analytics accounts are at an end. Rather, you
will have to invest in a Google AdWords advertising account if you want to use
Google's proprietary information.
There are a variety of good keyword
analysis tools on the market in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it seems to be that an SEO company may be
just one of the quickest ways to learn the real metrics for many niche areas.
The main concern that is brought up by this is how it impacts the small
businesses in Shepparton that are trying to conduct some DIY SEO who don't
always want to run a full SEO campaign or invest too much money in AdWords or
AdSense. Where this goes next in 2016, only time will tell. But if you are
searching for more information on ways that you can try and get more accurate
info and metrics that will actually help you, consider approaching an SEO
Agency. Every agency is different, so do some research and find one that is
best for you. For example, you can contact my SEO firm, Internet Marketing
Experts Shepparton on1300 595 013 or visit,
www.internetmarketingexpertsShepparton.com.au
